Experience Motorsport
Experience Motorsport
“One Company. Two Passions.
Where Racing Meets Education”
"The whole process was easy from start to finish, thanks to Ethan's clear communication and skill. The result is a site that's crisp, clean and genuinely tailored to us — slick, but still unique. We're really proud of it."
- Thomas Horton, Experience Motorsport
Experience Motorsport delivers hands-on motorsport activities, events, and training using real racing equipment and expert coaching. Led by active racing driver Thomas Horton, they work with schools, businesses, and individuals to make motorsport accessible, meaningful, and exciting.
They offer:
STEM outreach events for schools and youth groups, using simulators, pit stop challenges, and more
Business partnerships covering marketing, sponsorship, and corporate experiences
On-track racing sessions, coaching, and live racing exposure
Manual driving lessons through the EM Driving School
Experience Motorsport's ethos: one company, two passions — where racing meets education.
Our Role & Contributions
We partnered with Experience Motorsport to replace an outdated, basic website with a bold and energetic digital presence that reflects the full scope of what they do. The project spanned full website design and development, poster creation, image editing, contact form architecture, and domain setup. Every decision was made to communicate excitement and accessibility without sacrificing professionalism. We focused on:
Designing and building a complete Squarespace website with a strong motorsport identity, structured to serve multiple distinct audiences simultaneously.
Creating a segmented, intelligent contact system with tailored sub-questions for each service line, reducing friction and improving enquiry quality.
Producing branded poster designs and editing photography for consistent, high-impact visual presentation across the site.
Design & Development Highlights
Design & Visual Identity: We developed a bold, high-energy visual style befitting a motorsport brand, balancing impact with clarity. Dark tones, strong imagery, and purposeful layout choices create a sense of speed and credibility, while keeping the site approachable for schools and first-time visitors alike.
User Experience: The site is structured to serve four distinct audiences — schools, businesses, individuals, and driving school enquirers — without ever feeling cluttered or hard to navigate. Each service has a clear path, and the contact system routes each type of enquiry intelligently, including a dedicated WhatsApp channel for driving school leads on mobile.
Scalability & Development: Built on Squarespace with clean architecture and a properly connected custom domain, the site is fast, responsive, and easy for the client to maintain and grow independently as new services and events are added.
Results & Impact
Before this project, Experience Motorsport had an outdated and basic website that failed to represent the quality, energy, or breadth of what they offer. Now, they have a distinctive and slick digital platform that matches their ambition and communicates their dual purpose clearly. This has resulted in:
Stronger First Impressions: The new site immediately conveys credibility and excitement, giving schools, businesses, and individuals the confidence to get in touch — regardless of how familiar they are with motorsport.
Clearer Audience Targeting: With structured service pages and a segmented contact system, each visitor finds what they need quickly, and every enquiry arrives with the right context already in place.
A Solid Digital Foundation: With a properly connected domain, responsive design, and an easy-to-update CMS, Experience Motorsport now has a platform built to grow with them as they take on more events, partners, and opportunities.